Common Trade Show Definitions: Easel, Elevations, End Cap, Exclusive Contractor, Exhibit Designer/Producer, Exhibitor Services Manual, Exposition Rules

Easel
A stand for displaying objects.
Electrical Contractor
A company hired by show management to provide electrical services to exhibitors.
Elevations
Scaled drawings depicting front and side views of an exhibit.
End Cap
An exhibit space with aisles on three sides.
Est. Wt.
Estimated Weight.
Event Marketing
Face-to-face promotional experiences between customers and companies.
Exclusive Contractor
A contractor appointed by show management as the sole provider of specified services.
Exclusive Use
The rental of a carrier’s entire cargo space by one shipper.
Exhibit Designer/Producer
Company responsible for designing and constructing exhibit booths.
Exhibit Directory
A guide for exhibition attendees which lists exhibitors and exhibit locations.
Exhibit Hall
The area(s) within an exposition center where exhibits are located.
Exhibit Manager
Person in charge of a company’s exhibit program.
Exhibitor Appointed Contractor
A contractor hired by an exhibitor to perform trade show services independently of show management appointed contractors. Also called Independent Contractor, I&D (installation & dismantle), I&D House, and EAC.
Exhibitor Services Manual
A package of information containing all rules, regulations, and forms relating to an exhibition, provided to exhibitors by show management. Also called the ESM and Exhibitor Kit
Export
To send or transport goods out of one country for sale in another.
Export Broker
An individual or company that brings together buyers and sellers for a fee.
Export Management Company
A company that transacts manufacturers’ export business for a fee.
Export Merchant
A company that buys products directly from manufacturers, then packages the merchandise for resale under its own name.
Export Trading Company
A company that buys foreign merchandise for resale in its own local market
Exposition Manager
See Show Manager.
Exposition Rules
The set of regulations which govern a given trade show.

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